Logo Reveal

Motion Design

This project is my first attempt at creating a write-on effect. My inspiration for my logo was earthy tones and elements to signify my love for our planet and making it a better place to live. I also wanted to use a write-on technique to encompass the more “traditional” elements of my career while remaining digital. I love how the logo appears to be painted on as one would write each letter according to how we learn. To get this effect I used an alpha mask of a path created in After Effects to cover my logo. I then used the illustrations of the mushroom and the leaves to show “growth” or a gleam of organic life in this piece by scaling them and making them bend.